re-connecting mind,body and soul.

The Acupuncture Practice was founded out of a true admiration and respect for the art of acupuncture. Working holistically, and in parallel to western medicine, founder Melanie, employs her knowledge of natural remedies and her experience with traditional Chinese medicine techniques, to find the root cause of her clients concerns and help them re-establish harmony between their mind, body and soul.

The brand identity captures the practices integrated approach to medicine by combining references to nature and herbalism with a cleaner graphic style. A selection of simple icons serve as a visual language for the brand pillars, whilst breathable layouts allow imagery and texture to communicate the brand’s essence and soul. Tactility becomes a key element within the identity through the use of folded leaflets, textured papers and visual reference to material and touch.